A local / regional / global Consolidated Evaluation leading to 7 levels into 3 categories of media agencies: "Dominant / Good Profile / Average Profile".
The unique multi-country database covering more than 25 253 advertisers with their media agencies in 42 countries, to be extended to 45 by the end of 2010.
The database includes twelve categories of information: Advertiser, sector, incumbent agency, details of the media assignment, date of the account move, budget amount for the past three years...
Eight searching options and 17 sorting criteria are available.
A global ranking of 270 interactive agencies segmented into 4 lines (advertising groups; media branches; pure players; independents). Rankings in 20 countries.
This report includes a directory of 1,115 agencies (.xls)