- three ranking levels have been defined by country: by (local) Brands, by (International) Networks, by (international Groups of Networks
- key facts and insightful comments by agency.
USA
USA Report -last upd July 2008
How to compare the 30 major US media agencies?
This report includes an exclusive analysis and overview of the media agency industry in the USA based on six different criteria of evaluation (Activity Billings; Competitiveness in Pitches; Client portfolios' profiles; Diversified Services; Tools; and Corporate Culture).
In addition, a unique database containing more than 1200 advertisers with their media agency, creative agency, product category, and ad spend budgets for 2004 and 2005 is available on our website and updated once a week.
Which media agency handles which advertisers and how much they spend in the 13 major countries?
Database of the Top 600 global/key advertisers, all details on their media agencies; 13 markets; 20 sectors.
Sorting options by advertiser, media agency, sector and country. Updated: fortnightly. more...
MAJOR WINS
(Daily update)
Worldwide database including the major accounts moves 2004, 2005, 2006 with full details on each review. Exclusively accessible to our subscribers. Updated daily accordingly with the news in the right column. Search by: winning agency, by advertiser, by country, by contenders. Sort by : date, advertiser, region, country, winning agency, budget, etc. more...
ACCOUNTS IN REVIEW
(Daily update)
Provides details on the major ongoing accounts reviews.more...
TOP ADVERTISERS IN 15 COUNTRIES
(third edition December 2007- Updated by countries)
Which agency manages the Top 200 Advertisers?
Top advertisers split by media agency and product category with their estimated budget amounts (four-page table by country).