iiiiiiiNEW RELEASEiiiiiii
GLOBAL BILLINGS 2007
(10th edition)
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Billings 2003 - March 2004
Competitiveness in Pitches 2004 - March 2004
Intl Account Database (Extract) - Updated Monthly
Tools in France - February 2003
Free Extracts of NEW REPORTS !
Which angencies are in the top 5 in 48 countries?
This 10th edition contains more than 15,000 accounts identified and analysed and more than 600 media agencies evaluated in 48 countries.
DOMESTIC REPORTS
Organic living product
GLOBAL REPORTS
Once a year
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GLOBAL BILLINGS 2007 DEFINITIVE
(report 10th edition, released July 2008)

Which agencies are in the Top 5 in 48 countries?
- 600 media agencies evaluated in 48 countries.
- three ranking levels have been defined by country: by (local) Brands, by (International) Networks, by (international Groups of Networks
- key facts and insightful comments by agency.
USA
USA Report - last upd July 2008

How to compare the 30 major US media agencies?
This report includes an exclusive analysis and overview of the media agency industry in the USA based on six different criteria of evaluation (Activity Billings; Competitiveness in Pitches; Client portfolios' profiles; Diversified Services; Tools; and Corporate Culture).
In addition, a unique database containing more than 1200 advertisers with their media agency, creative agency, product category, and ad spend budgets for 2004 and 2005 is available on our website and updated once a week.

CANADA
(Regularly updated n°1 October 2007)

MEXICO
(November 2007)

AUSTRALIA
(Regularly updated n°1 March 2007)

INDIA
(Regularly updated n°1 July 2007)

UK
(Regularly updated n°1 April 2007)

GERMANY
(Regularly updated n°1 July 2007)

FRANCE
(Regularly updated n°2 July 2007)

BELGIUM
(Regularly updated n°1 March 2007)

ITALY
(Regularly updated n°1 September 2007)

SPAIN
(Regularly updated n°1 October 2007)

THE NETHERLANDS
(October 2007)

POLAND

SOUTH AFRICA
(November 2007)

CHINA

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COMPETITIVENESS IN PITCHES
(9th edition January 2008) NEW REPORT

- 205 local media agencies graded from C to A+
- Comparison with three previous years : 2006 / 2005/ 2004 and by region
- Network dashboards & cartographies correlating Billings and Compitches
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INTL ACCOUNTS Database
(report n°w37 December 2006)
Which media agency handles which advertisers and how much they spend in the 13 major countries?
Database of the Top 600 global/key advertisers, all details on their media agencies; 13 markets; 20 sectors.
Sorting options by advertiser, media agency, sector and country. Updated: fortnightly. more...
MAJOR WINS
(Daily update)

Worldwide database including the major accounts moves 2004, 2005, 2006 with full details on each review. Exclusively accessible to our subscribers. Updated daily accordingly with the news in the right column. Search by: winning agency, by advertiser, by country, by contenders. Sort by : date, advertiser, region, country, winning agency, budget, etc. more...

ACCOUNTS IN REVIEW
(Daily update)

Provides details on the major ongoing accounts reviews. more...

TOP ADVERTISERS IN 15 COUNTRIES
(third edition December 2007- Updated by countries)

Which agency manages the Top 200 Advertisers?
Top advertisers split by media agency and product category with their estimated budget amounts (four-page table by country).
TOPIC REPORTS
COVERAGE
We report in 52 countries
Progress of the RECMA local investigations and reports in 52 countries... more...
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MAJOR INTERACTIVE AGENCIES
(report n°w35b May 2007 - UPDATE EVERY TWO MONTHS)
Hierarchy of the global Interactive agencies
Presents a panorama of the interactive agencies worldwide, with emphasis on the interactive media agencies.
-Profiles of the Interactive media agency's Groups
-Panorama of the interactive agencies in the major markets
-Recent acquisitions of which Search agencies
RECMA GLOSSARY
A definition of the key terms used in the RECMA reports including an analysis of the market's trends and concepts.
Discover our French reports
Click on the Flag!
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Evaluation of the agencies according to their resources for strategic planning and implementation.

What are the agencies' Tools & Strategic Resources?
This report explains in detail all the strategic resources and tools used by the media agencies in the USA, UK, Germany & France.
The report includes a consolidated evaluation of 12 agencies, an overview of the hot research topics and an inventory of agency resources.

Tools in the USA :

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INTL ADVERTISER ANALYSIS
with their reference media agencies
(report n°w31 March 2006)

Which agency handles which TOP advertisers?
This report presents the Top 100 advertisers ranked by descending order of billings with their reference media agencies and RECMA comments.

LATEST MEDIA
ACCOUNTS MOVES
03/04/08
India: P&G has consolidated its US$80m media buying and planning business with a new Madison - MediaCom
25/03/08
USA: Bank of America has awarded its $250m media account to Starcom after pitch...
10/03/08
China: Carat has won $60m Kraft account after a pitch against incumbent...
12/02/08
Australia: Hyundai has awarded its $25m media account to Initiative after a review...
04/02/08
China: PSA Peugeot Citroen has selected OMD to handle its $30m media account...
Details on more than 800 major Wins since 2004
are available exclusively to our subcribers.
This database allows sorting options by date, agency, country, budget value.
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