 |
|
 GLOBAL REPORTSCovers 5 zones and 51 countries. Ranking by networks (14) and Groups of networks (6) and local independents. The structure of Overall Activity billings includes Diversified Services and Buying Billings (compiling of 20 000 advertiser accounts).
RECMA has analysed 8,000 pitches and moves, including retentions and extensions of accounts from 462 agencies in 36 countries.
RECMA produces 5 more Global Reports. |
|
 |
|
 ADVERTISER ONLINE DATABASE
The unique multi-country database covering more than 23 223 advertisers with their media agencies in 39 countries, to be extended to 41 by the end of 2009.
The database includes twelve categories of information: Advertiser, sector, incumbent agency, details of the media assignment, date of the account move, budget amount for the past three years...
Searching, sorting and print are available for directly on our website. |
|
|
|
 DOMESTIC REPORTS
How to compare the media agencies in a specific market?
!!!!!!!!!
Several points of Analysis to build the Consolidated Evaluation table in 20 countries:
 Tools and Strategic Resources, Diversified services and Interactive, International Account Management, Competitiveness in Pitches and Cartography, CrossMoves inventory of the account moves, Buying Billings, Corporate Culture and Client Portfolio Profile.
The report also includes an access to the Advertiser Online Database. |
|
|
|
|
 TOOLS REPORTS
iEvaluation of the agencies according to their resources for strategic planning and implementation.
All the strategic resources and tools used by the media agencies in the USA, Australia, UK, Germany, France and Spain.
The report includes a consolidated evaluation of 12 agencies, an overview of the hot research topics and an inventory of agency resources.
|
|
|
|
 INTERACTIVE REPORT
How the interactive industry is evolving in the major markets? Who are the major interactive players based on headcount figures?
This RECMA report aims at exploring and comparing the development of the interactive agencies/units in major countries but also between the three main branches (advertising, media and specialists) of the six communication groups and independents.
This research covers 1,115 agencies or units investigated across 70 countries - hence a total of 65,000 specialists in this discipline.
Results & findings are presented through various hierarchies according to several criteria and are also available under an Excel database.
|
|
RECMA BENEFITS
FRANCE REGIES
