HOW DO WE RANK AGENCIES
RECMA is the only global research company that evaluates media agencies worldwide. As a rating agency we deliver a qualitative evaluation of media agencies based on 18 criteria in 45 countries. These criteria are not financial but marketing, reflecting agencies’ capabilities. We assess agencies based on four sets of criteria:
Competitiveness in pitches over 3 years.
Momentum which includes new-biz balance and growth
rates as well as the hiring talents and getting awards.
Resources in digital and diversified services including
data and content.
Agency capability to manage big accounts, local
advertisers, as well as relationship stability.
The research gathers all data regarding these 18 criteria, and determines strength points. Best scored agencies are classified as Dominant, followed by high, good and average profiles. With three assessments per year, the Qualitative Evaluation enables to benchmark agencies over a 3-year period and determines its trends. Additionally RECMA produces Quantitative reference reports (Overall Activity Volume) and New Business tools useful for all marketing professional.
Integrity, we are independently-owned and neutral when we assess all the competitors
Accuracy, because we build extensive bases of granular, verified data
Creativity for defining relevant metrics with the consensus of the industry
Consideration & fairness in the relationships with the 700 agencies we meet face-to-face every year.