Recma, the house of quali-scores The House of Quali-scores

HOW DO WE RANK AGENCIES

How do we rank agencies?RECMA evaluates 900 agencies worldwide, with a unique way to process the data.

HOW DO WE RANK AGENCIES

RECMA is the only global research company that evaluates media agencies worldwide. As a rating agency we deliver a qualitative evaluation of media agencies based on 18 criteria in 45 countries. These criteria are not financial but marketing, reflecting agencies’ capabilities. We assess agencies based on four sets of criteria:

1

Competitiveness in pitches over 3 years.

2

Momentum which includes new-biz balance and growth
rates as well as the hiring talents and getting awards.

3

Resources in digital and diversified services including
data and content.

4

Agency capability to manage big accounts, local
advertisers, as well as relationship stability.

The research gathers all data regarding these 18 criteria, and determines strength points. Best scored agencies are classified as Dominant, followed by high, good and average profiles. With three assessments per year, the Qualitative Evaluation enables to benchmark agencies over a 3-year period and determines its trends. Additionally RECMA produces Quantitative reference reports (Overall Activity Volume) and New Business tools useful for all marketing professional.

RECMA VALUES

Integrity, we are independently-owned and neutral when we assess all the competitors

Accuracy, because we build extensive bases of granular, verified data

Creativity for defining relevant metrics with the consensus of the industry

Consideration & fairness in the relationships with the 700 agencies we meet face-to-face every year.