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RECMA Qualitative Evaluations / Domestic Reports
Updated 3 times/ year (Feb./July/Nov.)    

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Who currently benefits from the Qualitative Evaluations / Domestic Reports
Media Agencies Key Clients 2014 - 2015

Advertisers

RECMA currenlty works with 650+ agencies
in 45 countries that are evaluated according 16 to 19 criteria leading to an evaluation for each agency.

See our Key Clients RECMA currenlty works with both global and local advertisers worldwide.

About RECMA's 19 Criteria Qualitative Evaluation

Here you can see what criteria RECMA uses to conduct its renowned Qualitative evaluation.

This evaluation is currently conducted in 45 countries and updated 3 times per year.

For a full list of the markets where we produce a qualitative evaluation, please click here

To truly understand what each criteria measures, how it is assessed, and how we calculate the final Qualitative Score and Profile, please download the methodology.

Download Methodology  Download

COMPITCHES
 (competitiveness in pitches)
MOMENTUM
Criteria currently active in this section Possible points Criteria currently active in this section Possible points
T-18 Compitches 2015
 +2pts to -1pt  T-21 New business balance
  +2pts to -1pt 
T-18 Compitches 2014
+2pts to -1pt
T-6 3-year Activity growth
 +2pts to -1pt
T-18 Compitches 2013
+2pts to -1pt
T-40 Changes to the Top management
 +2pts to -1pt
T-13a/b Compitches 10-years
no points given

T-41 3-years international awards

 +2pts to -1pt
   
T-16 3-years participation to pitches
 +2pts to -1pt
Total 3 active criteria +6pts to -3pts Up to 5 active criteria +10pts to -5pts
RESOURCES CLIENT PROFILE
Criteria currently active in this section Possible points Criteria currently active in this section Possible points
T-32 Digital Services specialists
+2pts to -1pt T-20 Nbr of Big Advertisers by Sector
no points given
T-33 Diversified Services Specialists
+2pts to -1pt T-22 Number of Big advertisers
+2pts to -1pt
T-34 International Coordination
+2pts to -1pt T-23 Exposure to Top 3 clients
+2pts to -1pt
T-8 Share of non-traditional activity
+2pts to -1pt T-24 Number of Local roots
+2pts to -1pt
T-36 Geographical Coverage
+2pts to -1pt T-25 Relationship stability
+2pts to -1pt
Up to 5 active criteria +10pts to -5pts Up to 4 active criteria +8pts to -4pts
2014 OVERALL ACTIVITY VOLUME
T-0 Structure of the industry
  no points given
T-1 Overall Activity by local brands
  no points given
T-2 Overall Activity by multi brands
  no points given
T-50 Overall Activity by Companies
  no points given

SUBSCRIBER DIRECT ACCESS TO REPORTS & DATABASES
Americas Western Europe Other EMEA Asia Pacific
Argentina Evaluation Database Austria Evaluation Database Bulgaria Evaluation Database Australia Evaluation Database
Canada Evaluation Database Belgium Evaluation Database Croatia Evaluation Database China Evaluation Database
Chile Evaluation Database France Evaluation Database Cezch Rep. Evaluation Database Hong Kong Evaluation Database
Colombia Evaluation Database Germany Evaluation Database Denmark Evaluation Database India Evaluation Database
Mexico Evaluation Database Greece Evaluation Database Finland Evaluation Database Indonesia Evaluation Database
Peru Evaluation Database Ireland Evaluation Database Hungary Evaluation Database Malaysia Evaluation Database
USA Evaluation Database Italy Evaluation Database MENA Evaluation Database N. Zealand Evaluation Database
Netherlands Evaluation Database Norway Evaluation Database Philippines Evaluation Database
Portugal Evaluation Database Poland Evaluation Database Singapore Evaluation Database
Spain Evaluation Database Romania Evaluation Database S. Korea Evaluation Database
Switzerland Evaluation Database Russia Evaluation Database Taiwan Evaluation Database
UK Evaluation Database Slovakia Evaluation Database Thailand Evaluation Database
Sweden Evaluation Database Vietnam Evaluation Database
S. Africa Evaluation Database
Turkey Evaluation Database
Ukraine Evaluation Database


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