Tools Reports Presentation

TOOLS REPORTS

Since 1999, RECMA has developed several reports regarding Tools and Strategic resources.

RECMA publishes TOOLS reports by country: USA, UK, France, Germany, Spain, etc.

esp-the Tools report by country can be subscribed individually.

esp-each Tools report is included in the domestic report in the Resources section.

esp-the major tools are listed in each Diversified Services focus table.

esp-after a first inquiry about Tools, RECMA sends to all the participating agencies the Tools lists of all the agencies, as a preview, for free. After revision and updating these Tools lists are sent to subscribers only.

Contribution

The detailed Tools lists used by each agency provides to the Research Director a precise overview of the competition with a multi-country comparison.

The Tools reports help advertisers to better know the benefits of each tool and to improve their dialogue with agencies.

Contents

Three existing reports (USA, France, UK), two new reports by the end of 2008 (Spain, Germany)

These reports include agency Tools lists based on the following classification:

1-consumer insight	1.1-brand surveys 1.2-consumer surveys 1.3-segmentation work 1.4-real-time surveys 1.5-qualitative research esp
2-strategic planning	2.1-competitive analysis 2.2-budget setting 2.3-channel planning 2.4-media optimisation 2.5-evaluation of effectiveness 2.6-ROI analysis esp
3-optimisation of channel implementation and qualitative approach	3.1-television 3.2-presse 3.3-radio 3.4-cinema 3.5-regional 3.6-outdoor esp
4-web and direct response implementation and qualitative	4.1-web 4.2-direct response esp
5-other communications channels	5.1-sponsorship & branded content 5.2-below the line and activation 5.3-word of mouth 5.4-digital channels esp
6-sharing information	6.1-knowledge management 6.2-client reporting 6.3-publishing esp

These reports include an agency profile summarizing the agency investments and priorities in research, in relation with its process, positioning and development in diversified services.

Three reports already have included an evaluation for the UK, USA and France.

Since March 2008, the methodology of evaluation has been revised in order to compare in more detail the 23 tools categories and to analyze the degree of development and homogeneity inside each network.

The Tools Evaluation report will compare all the countries in each of the 23 categories of Tools and will be published in 2009.

List of the Tools Reports available:

UK	Public	Member	Subscriber
USA	Public	Member	Subscriber
France	Public	Member	Subscriber
Germany	Public	Member	------
Spain	Public	Member	------
Australia	Public	Member	------

And download free extract of reports, click here

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If you would like to subscribe or if you require any further information about the RECMA reports please contact:

info@recma.com

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