 GLOBAL REPORTS
RECMA investigates in 55 countries meeting with media agencies.
 A1- Overall Billings 2009 (Mid-July 2010)
The accurate report to know the local media agency hierachies in 55 countries.
Overall activity billings includes buying billings : global, 5 zones, regional (15 tables), local (55 countries)
RECMA estimates are based on methodologies adjusted to local specificities.
A2- Diversified Services / part of Global billings Capitalised billings based on staff numbers; interactive; direct; sponsorship; events; research; etc.
B- Compitches 2009 (11th edition, March 2010)
Revealing the agency performance in competition, RECMA publishes a competitiveness in pitches ("Compitches") ranking based on a classification of the account moves according to 9-reasons. Agencies are ranked with grades from A+ to C, by country then at a regional level and globaly. This research compiles 2,000 account moves from 289 media agencies in 26 countries. A comparison over the three previous years provides a mid-term view. Additionaly to the 14 network rankings, RECMA ranks the six groups of networks in 2009 and over the three years. Independent agencies are also avaluated.
D- Network Diagnostics (NEW June 2010)
A local / regional / global Consolidated Evaluation leading to a multi criteria (12) classification into 3 categories: "Dominant / Good profile / Average profile". Ranking by Group of networks. Analysis of advertisers' media agency portfolio.
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E- International advertisers' strategies and media agency intl management resources NEW October 2010
1- Global advertisers' media agency strategies (pitches cycle by region and by sector)
2- The alignment strategies by sector. Client conflict management (dedicated units; second brand).
3- Networks' coordination and int'l account management (the "hubs").
4- Networks rankings according to international and domestic clients' portfolio
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