 GLOBAL DATABASES
RECMA investigates in 51 countries meeting with media agencies.
 H- Major Wins / ongoing reviews
An excel database covering the most visible pitches globally, regionally or locally with details regarding the pitch, the agency assignments, the advertiser structure, the contenders. The database enables various sortings and especially agency since 2004.
This report includes former report Accounts in Review providing details on the major ongoing account reviews
F- Regional alignments 2008 (11th edition, July 2009)
Whitch media agency handles which advertisers and how much they spend in the 13 major countries? Database of the Top 500 global/key advertisers, all details on their media agencies; 13 markets, 20 sectors. Sorting option by advertiser, media agency, sector and country. Update monthly.
G- Client conflicts by country
Which agency manages the Top 300 advertisers in 20 major countries. Including their estimated budget amounts. Based on a four-page table by country, the report provides the split of the agency portfolio by 16 product categories, revealing the agency profile ans specialization by sector.
The easiest way to compare the agencies by their client portfolio split on a significant criteria.
K- Competition tracking (NEW May 2010)
The report provides advertisers with key data about their competitors on a global basis, revealing the RECMA adjusted adspends and assigned media agency in 40 countries worldwide.
The report is formatted in an excel file, enabling flexibility in selecting advertisers and making comparisons about their media agency partners.
The totalization of the RECMA adjusted adspends gives regional ang global amoutns.
THE RECMA methodology of adjusted adspends is applied for the first time in 2010.
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C- Cartographies in 50 countries (NEW May 2010)
One page mapping crossing 2 criteria: Billings and Compitches.
Analysis of the structure of the competition and the correlation between size and new business performances.
M- Global Directory of Media pitch Consultants (NEW: 3rd edition, June 2010)
This Directory lists the 120 consultants or international auditors operating in Media pitches in 30 countries. Based on inquiries among all the 120 companies listed, this report aims to help advertisers select the most appropriate partners for a media agency selection (media pitch).
N- Tools by category
Evaluation of the agencies according to their resources for strategic planning and implementation.
All the strategic resources and tools used by the Media agency in the US, Australia, UK, Germany, France and Spain.
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