N- Tools by category

N- TOOLS BY CATEGORY

Since 1999, RECMA has developed several reports regarding Tools and Strategic resources.

RECMA publishes TOOLS by category for 5 countries: USA, UK, France, Germany, Spain, etc.

esp-USA

esp-UK

esp-Germany.

esp-France

esp-Spain

Contribution

The detailed Tools lists used by each agency provides to the Research Director a precise overview of the competition with a multi-country comparison.

The Tools reports help advertisers to better know the benefits of each tool and to improve their dialogue with agencies.

The agency Tools lists is based on the following classification:

SUBSCRIBERS, CLICK ON THE TOOLS CATEGORY YOU ARE INTERESTED IN AND ACCESS THE STUDY

1-consumer insight	1.1-brand surveys 1.2-consumer surveys 1.3-segmentation work 1.4-real-time surveys 1.5-qualitative research esp
2-strategic planning	2.1-competitive analysis 2.2-budget setting 2.3-channel planning 2.4-media optimisation 2.5-evaluation of effectiveness 2.6-ROI analysis esp
3-optimisation of channel implementation and qualitative approach	3.1-television 3.2-presse 3.3-radio 3.4-cinema 3.5-regional 3.6-outdoor esp
4-web and direct response implementation and qualitative	4.1-web 4.2-direct response esp
5-other communications channels	5.1-sponsorship & branded content 5.2-below the line and activation 5.3-word of mouth 5.4-digital channels esp
6-sharing information	6.1-knowledge management 6.2-client reporting 6.3-publishing

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