MEDIA AGENCIES
For the management
We contribute to the agency credentials: rankings, growth rates, market shares, and competitiveness in pitches.
Furthermore, based on our Consolidated Evaluation in the Domestic reports, we extend the agency comparisons to 20 criteria such as:
- Range of Diversified Services;
- Client portfolio profile;
- Stability of the management;
- Attractiveness
Our market research of the media agency industry development helps management to anticipate and improve its strategy and positioning.
 see the Network Diagnostics report (NEW - May 2010) See the International advertisers' strategies and media agency intl management resources (NEW- July 2010)
For the new business & account directors
We are an industry watch and we compare the agency strengths and weaknesses.
We deliver databases in major countries answering the question: which media agency handles which client? What are the assignment details?
We deliver client portfolio analysis: exposure to BIG clients (in the Domestic reports).
For the research team and planners
We produce a detailed inventory of the agencies' toolkits based on a 23-item classification of which: consumer insight; strategic planning; new channels; etc.
In the domestic reports we describe each agency profile.
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Network Media Agencies partnering with us
