Recma | Media Agencies Benchmark

GLOBAL BILLINGS 2007 DEFINITIVE - 3 VOLUMES

Report Name	Global Billings Definitive 2007 - 3 Volumes
Date of release	July / December 2008
Update	Yearly
Contents	- Methodology - VOLUME ONE (September): Buying Billings Rankings - 14 Networks. - VOLUME TWO (July / August): Buying Billings Rankings - 48 Countries. - VOLUME THREE (December): Overall activity billings. Register for free and DOWNLOAD our 30-page FREE extract

Short Introduction

The report provides the billings and rankings by individual country (48), region (15) and globally for each of the 14 networks and the 6 Groups of networks. Published since 1999.

VOLUME ONE (September): Buying Billings Rankings - 14 Networks.

In mid-September RECMA releases the first part of the report: « Buying Billings estimates in traditional media ». The RECMA estimates are sourced from the agency client lists and the registered ad spends that RECMA adjusts by applying overall discount rates. More than 15 000 media accounts have been checked and 600 media agencies ranked.

VOLUME TWO (July / August): Buying Billings Rankings - 48 Countries.

It contains a six- to ten-page report by country (48). In each country RECMA establishes a brand/ agency ranking and delivers comments by agency regarding their structure and business performance over the past year. Each report is key to know and understand the country landscape and the development level of the industry.

VOLUME THREE (December): Overall activity billings.

By the end of December, RECMA will publish the « Overall Activity Billings including Diversified Services». Our estimates are based on an inventory of the agency resources in non-traditional media : interactive/ digital (partly) ; direct response ; sponsoring ; events ; programming, product placement ; branded content ; sports marketing ; bartering ; ad hoc research and marketing consulting.

List of the 14 Networks studied:

• Aegis Media: Carat, Vizeum

• WPP/ GroupM: MAXUS, MediaCom, Mediaedge:cia, MindShare

• Havas Media: Arena, MPG

• Interpublic/ IPG Mediabrands: Initiative, Universal McCann

• Omnicom Media Group: OMD, PHD

• Publicis/ VivaKi (Publicis Groupe Media): Starcom MediaVest SMG, ZentihOptimedia

List of the countries covered:

included for each: presentation table, three rankings 2007 and comments by agency

1-USA

2-Canada

LATAM

3-Mexico

5-Argentina

6-Chile

EMEA Top Five

11-UK

12-Germany

13-France

14-Italy

15-Spain

7 WESTERN EUROPE

16-Netherlands

17-Belgium

18-Ireland

19-Portugal

20-Greece

22-Switzerland

NORDICS / Baltics

24-Sweden

25-Norway

26-Denmark

27-Finland

28-30 - BALTICS

ii(Estonia, Latvia, Lithuania)

CENTRAL & EAST EUROPE

21-Austria

31-Poland

32-Czech Rep

33-Slovakia

34-Hungary

35-Slovenia

36-Croatia

39-Romania

42-Russia

44-Turkey

46-Israel

47-48 MIDDLE EAST

(MENA)

50-South Africa

SOUTH ASIA - INDIA

51-India

52-Singapore

53-Malaysia

54-Thailand

55-Philippines

56-Indonesia

NORTH ASIA - CHINA

58-Hong Kong

59-China

60-Taiwan

62-Japan

PACIFIC

63-Australia

64-New Zealand

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