DOMESTIC REPORTS - THE MEDIA AGENCIES CONSOLIDATED EVALUATION
Evaluation of media agencies in 20 country according to 12+ criteria including:
- Diversified Services comparative analysis including Interactive / Direct/ Search
- Overall Activity Billings 2006‐2008 + projected 2009
- Buying shares 2009‐ 2006 changes in points of industry market
- Competitiveness in pitches (1 year, 3 year and 6 year basis) : balance wins/ departures
- Cross Moves 2010, 2009, 2008, 2007, 2006, including retentions
- Cartography of the Groups and agencies based on buying shares and Competitiveness in pitches
- Compitches‐ Evaluation of the competitiveness in pitches by agency (1 year, 3 year and 6 year analysis)
- Attractiveness based on participation in local pitches
- Number of Big clients and spread out. Exposure to Big clients and dependency to top 3 clients
- Balance between big clients with HQ in the country vs clients with global HQ out of the country
- Stability of Management over the past two years
Final grid summarizing all criteria (same methodology and grid worldwide)
Ranking of agencies into three categories : dominant / good profile/ average profile (preliminary June 2010)
List of the Domestic Reports available |
