Compitches report 2009 in 20 countries

COMPITCHES REPORT 2009

Report name	Compitches 2009 in 20 countries
Date of Release	March 2010

Contents	Revealing the agency real performance in new business, RECMA publishes a competitiveness in pitches ("Compitches") ranking based on a classification of the account moves according to 9-reasons. Agencies are ranked with grades from A+ to C, by country then at a regional and global level. This research compiles and analyses 2,000 account moves from 289 media agencies in 20 countries.

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Introduction / Contents - Free Extract

Chapter 1 - Methodology

• Q&A (3-page): 14 Questions & Answers about the Compitches evaluation

• The 12 rules for establishing the Compitches Grades + Example of an analytical table: MediaCom China

• Example: Compitches China files (14 agencies)

Chapter 2 - Global and Regional pitches by network in 2009. Framework of two advertiser reviews.

• For each of the 14 networks RECMA has established one Compitches table gathering the major accounts WON & LOST after global, regional or multi-countries pitches - with details about the degree of involvement of local agencies (participation to presentations) among others (geographical coverage; country of the decision; assignments; contenders; etc)

• Two examples of "pitch framework" (of advertisers conducting a pitch in 2009): IKEA and Unilever (2-page analysis) describing how the pitch was organized in the 20 countries as well as the incumbents, contenders and potential client conflicts for each country.

Chapter 3 - Rankings in 20countries - (see below each country file)

Each country report includes:

• the summary of the moves 2009 (T11-CrossMoves in one page)

• the RECMA "competitiveness in pitches" evaluation (grades from C to A+) and summary of the comments by agency in 1 or 2 pages (T15)

• the table showing the distribution of the grades by Groups of networks (T14- synoptic)

• the Compitches scores based on mid-term (3-year) and long-term

(6-year) period (T13)- summary of the grades

NORTH AMERICA

1-USA March 18-10

2- Canada March 18-10

LATAM

3-Mexico March 18-10

5-Argentina March 18-10

EMEA Top Five

11-UK March 18-10

12-Germany March 18-10

13-France March 18-10

14-Italy March 18-10

15-Spain March 18-10

WESTERN EUROPE

16-Netherlands March 18-10

17-Belgium March 18-10

19-Portugal March 18-10

SOUTH ASIA - INDIA

51-India March 18-10

NORTH ASIA - CHINA

59-China March 18-10

PACIFIC

63-Australia March 18-10

NORDICS / BALTICS

24-Sweden March 18-10

25-Norway March 18-10

CENTRAL & EAST EUROPE

31-Poland March 18-10

42-Russia March 18-10

50-South Africa March 18-10

Chapter 4 - The best agencies in 2009

• Compitches "9-reason" table of the 23 agencies awarded with the A+ grade.

Chapter 5 - Global Network rankings

The totalisation of all the Compitches grades leads to a ranking for each year (since 2005); hence a clear view of each network improved or declining performance.

Furthermore RECMA has studied the account moves activity by country and by category of move.

Finally RECMA has analysed the distribution of grades by country pointing out each market particularities (15 tables)

• summary of network grades 2009

• summary of Groups grades 2009

• mid-term rankings (3-year) based on scores 2008, 07, 06 and 05.

• distribution of the grades 09 by network and by country

Appendix

• CrossMoves 2009 in 20 countries (T11);

• Compitches mid-term grades 2009 in 20 countries (T13)

• Compitches summary by country and by Groups of networks (T14)

To access the 2008 compitchesreport, click here

COMMENTS AND QUESTIONS

If you have any comments on this report or if you require any further information please contact:

olivier@recma.com