Short Introduction
This report demonstrates the new business capabilities of the media agencies according to their wins or departures following a local pitch or a multi-local pitch.
By mid-January, RECMA publishes the previous year scores cumulating the grades in 15 major countries for 14 networks and independents.
Around 220 media agencies have been analyzed through a detailed inventory of their account moves (2180) classified according to 12 reasons.
Additional countries (10 to 20) and updates of the 15 major are provided during the year. The report assesses which media agency is successful in new business and catches the advertisers' choices, recently as well as with a long term view.
Mid-January 2009 RECMA will release the Compitches report covering the year 2008.
Contents
Chapter 1 - Methodology
- Weighting of the 15 countries
- Number of moves in 2006-2007
- Seven criteria for assessing the media agencies
- the compitches "12-reason" table
- Distribution of the grades
Chapter 2 - Global and Regional rankings over 4-years
- Table 1: global 07-06
- Table 2: four regions in 07
- Table 3: three zones for 07 and 06
- Table 4: global: 07-04 and average
- Table 5: zone without USA: 07-04
- Table 6: Europe: 07-04
- Table 8: average grade by agency
- Table 9: 2007 x 15 countries
- Table 10: 2006 x 15 countries
- Table 11: 2005 x 15 countries
- Table 12: 2004 x 15 countries
- Table 13: 4-year average x 15 countries
Chapter 3 - Analysis by 14 network: dashboards & cartographies
- GroupM/ WPP: Maxus, MediaCom, Mediaedge:cia, MindShare
- VivaKi: Starcom MediaVest, ZenithOptimedia
- Omnicom Media Group: OMD, PHD
- Interpublic: Initiative, Universal McCann
- Aegis Media: Carat, Vizeum
- Havas Media: MPG, Arena
Chapter 4 - Competitiveness in pitches & moves in 15 countries
For each country: comments by agency (1p); distribution of the grades 2007 by Group (1p); CrossMoves 2007 (2p) a summary of the account moves; four-year grades and average grade (1p); four-year Cartography by Group (1p) |
